Step three is communicate.
Your video is really nothing more than a keepsake unless you put it to work for you. Too many times a video ends up on a shelf gathering dust. That’s not good. Your story needs to be out there working for you 24/7. Gaining new customers, new clients, building loyalty, contact lists and helping you generate revenue.
Know thy audience.
In order to effectively communicate your message – first and foremost – you need to know your intended audience. And by now we will have already helped you with this. Knowing to whom your message is intended drives everything. It guides the process of gathering your story and crafting the video.
Your video needs to be available in three ways.
So we will assume, by now, you’ve already got a handle on your audience. Now your video has to be available to your intended audience where they are, when they want it and how they want it.
Let’s get physical.
Where they are can be one of two places; physical or virtual. Physical is in person. You are eye-to-eye with your audience. You could be presenting your video in a large meeting hall, or handing someone a copy of a DVD while you’re at a trade show. Or it could be a more exclusive setting such as a sales meeting with a potential client. Remember that in the physical space, your video works only as hard as you do.
Living in a virtual world.
The virtual location of your audience involves anything broadcast or presented via the internet. It can be television, web, social media, SMS or email, among others. Here your video can work for you 24 hours a day. Even when you’re asleep! Pretty cool.
I want it when I want it.
Second, your video has to be available when your audience wants it. This is where the power of your video meets the beauty of today’s permission-based marketing strategy. When someone is looking for your product or service on-line, you need to be available at the moment they are searching for it. They know what they’re looking for; you need to be there to tell them they’ve found it!
It’s how it’s done.
Not everyone consumes information the same way. The majority of your audience may use Facebook to communicate instead of email. So the most effective way to reach them, the how, might be to use targeted Facebook ads. Or they may respond to email links to your video.
The where, when and how.
So to recap, to put your video to work for you 24/7 you need to know three things about communicating it to your audience – where they want it – when they want it – and how they want it. Again, we have strategies that we use that can help you apply these to the needs of your audience.
Let’s get to work!
So now let’s put these three steps to work for you. We offer service on three levels, depending on how large or small a project you need. Some stories are told in intimate settings. Like, around a campfire. Some stories are told on stage with lots of actors and props. With lots of production to back them up. Some stories unfold live before a large audience who is expecting to see how the power of video enhances their event experience. Check out our three levels of service below.